Official festival merchandise can be purchased on our merch website!
Grab your festival threads before gates open at the Sea.Hear.Now Boardwalk Shop between the Iron Whale and the Robinson Alehouse on the Ocean Ave Boardwalk. The Boardwalk Shop will also be open with exclusive items during the festival on Saturday and Sunday.
- Thursday 9/17/2026: 12:00pm - 6:00pm
- Friday 9/18/2026: 11:00am - 8:00pm
- Saturday 9/19/2026: 12pm - 10:30pm
- Sunday 9/20/2026: 12pm - 10:30pm
NEW FOR 2026: The Festival & Artist Merch Store will be located on the beach south of Convention Hall, next to the Transparent Clinch Gallery.
VIP and Platinum guests can also enjoy the convenience of a dedicated Festival Merch Store inside the VIP Lounge at Surf Stage presented by Verizon.
Check out the festival map for more detailed location info!