This is a living document. Please check back closer to the festival for more details!
Welcome to Ultimate!
Welcome back to Sea.Hear.Now! We're so excited to once again open the gates to Asbury Park for an amazing weekend of live music right on the water! Your Ultimate perks will help you make the most of your weekend with up-close viewing, a private lounge and more!
We’ve compiled this guide to help you take full advantage of everything Ultimate has to offer. We’ve also included essential info on our health and safety policies and general festival details. Be sure to share this with everyone in your group so all are in-the-know. And if there is anything we left off, email info@seahearnowfestival.com with questions. We can’t wait to see you in the park!
BEFORE THE FESTIVAL
Health & Safety
- Bring your Festival Wristband
- Please also remember our updated bag policy– CLEAR BAGS ONLY – and No liquids are allowed to be brought into Sea.Hear.Now Festival.
There is no local requirement to provide a Negative COVID-19 test result, Vaccine Card, or Vaccine Record for entry at this event. If you are unvaccinated, the CDC encourages you to bring and wear a mask.
If you have questions about vaccines or want to get a vaccine, please visit Vaccines.gov to find the nearest vaccine provider near you. Current information about COVID-19, and recommendations for isolation and quarantine can be found at the CDC website.
How to Dress & What to Bring
Dress for comfort and be sure to check the weather forecast before you head out the door. The festival grounds are a combination of paved surfaces, boardwalk and sand, so choose your footwear accordingly. We recommend a hat and sunglasses, but if you forget anything, the Festival Store has lots of great merchandise offerings!
Review this link to be sure you are in compliance with our bag policy and to see what items are allowed and prohibited.
Ultimate Wristbands
Hotel Check-In
Your wristbands will be waiting for you upon check-in at the Asbury Ocean Club Resort, along with a few other festival goodies. If you need any assistance, please reach out to Matt Hoffman, your Ultimate Concierge.
Wristband Activation
Wristband activation ensures a smooth process when entering the festival each day and allows you to add emergency contact information to your wristband. All you need to do is enter your wristband ID number (located on the inside of your wristband) and contact info to activate.
GETTING IN THE FESTIVAL
Hours
- Saturday: 12pm - 11pm
- Sunday: 12pm - 11pm
Location & Entry Gate
Sea.Hear.Now takes place at North Beach of Asbury Park- Bradley Park-Atlantic Park 1300 Ocean Ave, Asbury Park, NJ 07712. Look for the VIP/Platinum Entry lane for expedited entry at both entrances.
Passenger Drop Off & Pick Up Location
Our official passenger drop off and pick up location is:
115 4th Ave Asbury Park, NJ 07712
Car Parking
Click here to learn more about public parking options near the festival, and to view a public parking map via the City of Asbury Park’s website.
Note: Due to road closures around the festival site, some public parking will be unavailable during Sea.Hear.Now.
Bicycle Parking
Bike parking at Sea.Hear.Now will be available at the corner of 4th Avenue & Kingsley Street – near the festival’s Box Office and Main Entrance. Cyclists must provide their own locks.
Road Closure
Please note the following map for Road Closures for Sea.Hear.Now
AT THE FESTIVAL
Your Ultimate ticket includes access to all Platinum, VIP, and GA+ areas and more! See Platinum details below:
Platinum Lounge
New location this year! The Platinum Lounge is your secluded oasis located between the Surf Stage and 7th Street. Entrance is located within the VIP Lounge. Look for the VIP entry portal near the 7th street roundabout on the north side of the street then take a right upon entry to see the Platinum entry portal. Inside you’ll find everything you need to make the most your Sea.Hear.Now weekend, including:
- Covered, beautifully decorated space with a variety of seating
- Full-service bar with all-day beer, wine, seltzers, cocktails and non-alcoholic beverages
- Daily lunch, dinner and snacks
- Premium bathrooms
- Complimentary lockers with mobile chargers
- Concierge service — Our staff are here to assist you with any festival questions, wristband issues, festival survival supplies or anything else that comes up.
*All viewing areas are limited capacity and available on a first-come, first-served basis. With the exception of ADA viewing, no chairs are allowed in viewing areas.
Ultimate/VIP/Platinum Viewing Area at Park Stage
Located house-right (to the right if looking at the stage) of the Park Stage, this exclusive area is just for VIP, Platinum and Ultimate guests and includes:
- Private air-conditioned restrooms
- Picnic table seating
- Separate Platinum-only bar
- Platinum front-of-stage viewing pit
- Entrance located on the far right side, near the Charity Row shops.
ALL-INCLUSIVE DINING AND DRINKS
Beverage Offerings
Have a drink on us at two full-service bars, each serving complimentary beer, wine, cocktails and non-alcoholic beverages.
- Platinum Lounge Bar
- Park Stage Viewing Area Bar — For convenient thirst-quenching while watching the bands on the Park Stage.
- Menu — Check back soon for a full listing of beverage offerings.
Dining Offerings
No need to go hungry with delicious bites all day in the Platinum Lounge. We’ll have a selection of hand held favorites in the afternoon with an expanded range of hot and cold dishes in the evening hours, followed by late-night snacks to enjoy with the final sets of the festival. All food is served in the Café within the Platinum Lounge and will include options for those with dietary requirements.
SATURDAY LUNCH 12PM – 3PM
Roasted Beet Salad (GF)
Kale, Quinoa, Clementine, Sunflower Seeds, Pickled Red Onion, Feta Cheese, Citrus-Cardamon Vinaigrette
Watermelon Jicama Salad (GF) (Veg)
Baby Lettuce, Red Onion, Feta Cheese, Toasted Sunflower Seeds, Garden Herb Vinaigrette
Soba Noodle Bowl Salad (Veg)
Mango, Cashews, Pickled Cabbage, Golden Raisins, Avocado, Citrus Vinaigrette
Protein Additions for Salads:
Grilled Free Range Chicken
Faroe Island Salmon
Chickpea Falafel (Veg)
Shaved Lettuce, Tzatziki, Feta, Jersey Tomato, Naan Flatbread
Mini Josephine Slider (Veg)
Crispy Eggplant, Baby Arugula, Sundried Tomato Pesto Aioli, Fontina Cheese, Ciabatta
Crispy Hot Chicken Slider
Coleslaw, Secret Hot Sauce, Pickles, Potato Bun
Hummus Wraps (Veg) (V)
Harissa, Organic Greens, Pickled Vegetables, Jasmine Rice, Spinach Wrap
HAPPY HOUR SNACKS – 3PM – 5PM
Fresh Veggies & Hummus
Assorted Pre-Packaged Options: Chips, Nuts, Candy, Dried Fruits, Pretzels
SATURDAY DINNER 5PM – 8PM
Garden Heirloom Tomato Salad (GF) (Veg)
Baby Lettuce, Shaved Fennel, Red Onion, Cucumber, Feta Cheese, Lemon-Basil Vinaigrette
Kale Caesar Salad (Veg)
Herb Croutons, Pecorino Crisps, Oven Roasted Tomato, Traditional Caesar Dressing
Local Sea Bass
Blue Crab Crust, Jersey Corn Sauce
Braised Jamaican Jerk Chicken (GF)
Jerk Peach BBQ
Coconut Curry Tofu (Veg) (V)
Local Seasonal Vegetables, Green Curry Sauce
Ancient Grain Pilaf
Forbidden Thai Rice, Golden Quinoa, Farro, Roasted Seasonal Vegetables
Roasted Heirloom Carrots (GF)
Local Honey, Ginger, Mint-Marigold
Artisan Rolls & Butter
Assorted Dessert Platter
Chocolate Chip Cookies, Oatmeal Raisin Cookies, Russian Tea Cookies, Seasonal Mini Cupcakes, Mini Chocolate Fudge Brownies, Seasonal Mini Bars
SUNDAY LUNCH 12PM – 3PM
Summer Salad
Baby Greens, Roasted Corn, Peppers, Red Onion, Avocado, Cherry Tomato, Green Goddess Dressing
Tabbouleh Salad (Veg) (V)
Bulger Wheat, Tomato, Cucumber, Red Onion, Mint, Parsley, Lemon Olive Oil
French Baby Potato & Green Bean Salad
Warm, Shallot-Champagne Vinaigrette
Protein Additions for Salads:
Grilled Free Range Chicken
Faroe Island Salmon
The Joey Slider
Crispy Chicken Cutlet, Provolone, Baby Arugula, Tomato, Pesto Aioli, Balsamic
BBQ Pulled Pork Slider
Pineapple Pico de Gallo, Crispy Onions, Brioche
Grilled Vegetable Hummus Wrap (Veg) (V)
Pickled Vegetables, Organic Greens, Spinach Wrap
Grilled Chicken Caesar Wrap
Organic Kale, Croutons, Pecorino, Jersey Tomato, Whole Wheat Tortilla Wrap
HAPPY HOUR SNACKS 3PM – 5PM
Fresh Veggies & Hummus
Assorted Pre-Packaged Options: Chips, Nuts, Candy, Dried Fruits, Pretzels
SUNDAY DINNER 5PM – 8PM
Strawberry & Spinach Salad (GF)
Spinach, Red Onion, Cucumber, Red Beets, Goat Cheese, Honey-Lavender Vinaigrette
Traditional Greek Salad (GF) (Veg)
Tomato, Cucumber, Red Onion, Olives, Feta, Baby Greens, Red Wine Vinaigrette
Local Atlantic Swordfish (GF)
Harissa, Lemon-Cucumber Relish
Summer Vegetable Chickpea Cake (Veg)
Cilantro-Kale Slaw, Pickled Onions
Korean BBQ Pasture Pork Loin (GF)
Cacio E Pepe
Mezze Rigatoni, Peppercorn-Truffle Butter Sauce, Garden Chives
Roasted Local Summer Squash (GF) ( Veg)
Herb Chermoula
Artisan Rolls & Butter
Assorted Dessert Platter
Chocolate Chip Cookies, Oatmeal Raisin Cookies, Russian Tea Cookies, Seasonal Mini Cupcakes, Mini Chocolate Fudge Brownies, Seasonal Mini Bars
Viewing Areas
By far one of the most popular perks of Ultimate is access to fantastic stage viewing! We have exclusive spaces at all three stages, plus on-stage viewing at the Surf Stage and Sand Stage. Please note that all viewing areas are subject to capacity limits and available on a first-come, first-served basis.
- Surf Stage
- Front-of-stage — Accessible via the boardwalk from house-left (to the left as you’re looking at the stage)
- Viewing Deck - located within Platinum Lounge
- On-stage viewing - Accessible from Platinum Lounge, pending artist approval. Headliners unlikely.
- Park Stage
- Front-of-stage, accessible via the GA field house-right (on the right side if looking at stage)
- Includes full-service bar and air-conditioned bathroom
- Sand Stage
- Front-of-stage, accessible via the boardwalk from house-right (the right of the stage as you’re looking at it)
- On-stage viewing - Accessible from Platinum Lounge, pending artist approval. Headliners unlikely.
The Extras
As if all of the above isn’t enough, we also have these fun additions for you:
-
- $200 credit per person for use at festival food and bar vendors all weekend (excludes Grand Arcade Restaurants)
- Private golf cart transportation between the Surf and Sand stages
- Dedicated Festival Concierge
- Guaranteed admission for two to one official Late Night Show of your choice - please confirm with Matt Hoffman if you haven't already
- Autographed SHN 2022 photo from legendary photographer and Festival partner Danny Clinch